Research Spotlight: Citizen Engagement and Municipal Marketing in the Sunshine State

Florida cities have yet to fully realize the usefulness of marketing as a strategic tool for achieving municipal goals, but the future is promising. Cities realize the necessity of marketing and branding efforts. In the near future we may be bombarded with more branded images as cities continue to experiment with marketing activities. Strategically, cities should use these marketing efforts to keep us engaged as citizens and connected with our local government in order to achieve their own goals.