The point here is that while America may be caught in a sex recession, there is reason to believe that digital technologies also deepen our connections – and we simply have not observed and named the phenomena yet. In a time where gender and gender relations are in flux, it is reasonable to expect that how we connect and relate to one another is shifting as well.
While we’ve pointed out some flaws with the upcoming holiday, we’ll also note that there are some pros. It’s fun to dress nicely, receive chocolates and flowers, and pretend to like that chalky heart-shaped candy, all for the sake of celebrating our significant others. But if we’re going to celebrate this made up Love Day, then we should each do it our way, no matter who we are or who we love. And the retailers shouldn’t get to have the final say on how we choose to go about it.